Back to all tools
📋

Instagram Audit Checklist

Give your Instagram account a quick health check. Tick the boxes that apply to your profile and see your optimization score.

Optimization Checklist

0 of 12 completed
Profile picture is clear and recognizable+10
Username is easy to search and remember+5
Bio clearly states what you do/offer+10
Bio includes a clear Call to Action (CTA)+10
Link in bio is working and optimized+10
Highlights have consistent covers+5
Posting consistently (at least 3x a week)+10
Using a mix of Reels, Carousels, and Posts+10
Captions have a hook in the first line+10
Engaging with followers in comments+10
Using relevant hashtags (3-10 per post)+5
Profile is set to Business or Creator account+5

Your Audit Score

0

Poor

Your profile needs significant optimization to attract followers.

Next Steps

Focus on the items you haven't checked yet. A fully optimized profile is the foundation for converting visitors into followers.