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Instagram Audit Checklist
Give your Instagram account a quick health check. Tick the boxes that apply to your profile and see your optimization score.
Optimization Checklist
0 of 12 completedProfile picture is clear and recognizable+10
Username is easy to search and remember+5
Bio clearly states what you do/offer+10
Bio includes a clear Call to Action (CTA)+10
Link in bio is working and optimized+10
Highlights have consistent covers+5
Posting consistently (at least 3x a week)+10
Using a mix of Reels, Carousels, and Posts+10
Captions have a hook in the first line+10
Engaging with followers in comments+10
Using relevant hashtags (3-10 per post)+5
Profile is set to Business or Creator account+5
Your Audit Score
0
Poor
Your profile needs significant optimization to attract followers.
Next Steps
Focus on the items you haven't checked yet. A fully optimized profile is the foundation for converting visitors into followers.
