SaaS Demo Booking Pipelines

B2B SaaS companies are increasingly "building in public" on Instagram. They need strategies to convert curious followers into enterprise leads. Searches for "B2B Instagram strategy" are growing.

Asset-Based Triggers

The content should focus on the "Asset-Based Trigger." The workflow starts with a post offering a whitepaper or case study ("DM me 'CASE STUDY'"). Once the user engages, the bot delivers the asset and then qualifies the lead by asking about their role or company size.

Instant Demo Booking

The final step is offering a Calendly link for a demo. The article should emphasize metrics like "Time to Response," citing data that immediate DM responses significantly increase demo booking rates for SaaS products.