Story Mention Triggers & UGC Tracking Mechanics

Brands are desperate to scale their User Generated Content (UGC) operations. Keywords like "Instagram story automation triggers" and "auto reply to story mention" reflect a need to incentivize and track brand mentions without manual monitoring.

Reply vs. Mention

The content must differentiate between a "Story Reply" (a private message sent in response to a story) and a "Story Mention" (a public tag). These two interactions trigger different webhooks and require different permissions.

The Gratitude Workflow

The article should map out a "Gratitude Workflow": when a user mentions the brand, the automation immediately checks if they are a follower, sends a personalized "Thank You" DM, and perhaps offers a discount code.

Building an Advocate Database

Crucially, the guide should explain how to log these mentions into a Google Sheet using automation middleware to create a database of active brand advocates, which is a highly valuable asset for influencer marketing teams.