The "Keyword in Bio" Search Strategy

Instagram's search functionality has evolved to index keywords in the Name field. "Instagram SEO keywords" is a growing topic.

Name Field vs. Bio

The article should explain the distinction between the Username (handle), the Name Field, and the Bio. The "hack" is to place the primary industry keyword (e.g., "Interior Designer") in the Name Field, which is heavily weighted in search, rather than just the Bio.

Optimized Examples

The content should provide examples of optimized profiles across different niches and explain how this simple change can double search impressions.