The "Comment-to-DM" Funnel Mechanics

"Comment to DM automation" is a primary search term for creators and e-commerce brands who observe major influencers using this tactic. The user intent is to replicate the mechanism where a specific keyword comment triggers an immediate private message.

Dual-Action Capability

The article must explain the dual-action capability: "Private Replies" (threading a reply under the comment) versus "Send Message" (opening a DM).

Keyword Matching Logic

Strategic advice should focus on the "Keyword Matching" logic—how to set up the automation to trigger only on exact matches (e.g., "GUIDE") versus broad matches, and the implications for false positives.

Avoiding the Spam Trap

Additionally, the content should warn about the "Spam Trap": replying to every single comment with the exact same text can trigger spam filters. The solution—using "Spintax" or rotating through multiple variations of the reply text—is a crucial "pro tip" that adds depth to the article.