Automating "Close Friends" Lists for Product Launches

The "Close Friends" feature is being repurposed as a VIP marketing channel. Brands are searching for "how to use instagram close friends for business" with a focus on automating the list management.

The Exclusivity Funnel

While the API has limitations on directly modifying the Close Friends list, the content should detail the "Exclusivity Funnel" workaround. This involves using a DM automation flow to capture users interested in a "VIP Drop."

Tagging and Segmentation

These users are then tagged in the automation platform (e.g., ManyChat) as "VIPs." The article explains how to use this tag to send targeted broadcasts or specific content that mimics the exclusivity of the Close Friends circle, even if the manual addition to the actual green-circle list is required. This strategy of "Simulated Exclusivity" is a powerful concept for product launches.